Free Tool
TikTok Shop Profit Calculator
Work out your real net margin on TikTok Shop across the US, UK and Europe. Enter product cost, freight from China, TikTok fees, GMV Max ad spend and VAT — every field is editable, and the math is transparent.
Marketplace
Selling & sourcing
Fulfillment
iLast-mile delivery to the customer — your courier, TikTok's label, or FBT fees.TikTok's discounted shipping label
TikTok fees, ads & tax
Where every $1 of revenue goes
- Product costiWhat you pay your supplier for one unit (ex-works / FOB China).$5.00 · 20.0%
- Freight (China → destination)iBulk shipping to bring inventory from China to the destination country, spread per unit.$3.00 · 12.0%
- Fulfillment / deliveryiLast-mile delivery to the customer — your courier, TikTok's label, or FBT fees.$3.49 · 14.0%
- TikTok referral feeiTikTok Shop's commission on each sale. Varies by category and region (typically ~5–10%).$2.00 · 8.0%
- Transaction feeiPayment processing / settlement fee. In some regions this is bundled into the referral fee.$0.50 · 2.0%
- Affiliate / creator commissioniCommission paid to creators/affiliates who drive the sale. 0% if you don't run the affiliate program.$2.50 · 10.0%
- Ad spend (GMV Max)iYour TikTok ad spend (GMV Max) as a % of sales — a.k.a. TACoS. Set to 0 to see organic margin.$3.75 · 15.0%
- Returns allowanceiAn allowance for refunds/returns as a % of revenue, so your average margin is realistic.$0.75 · 3.0%
- Net profit$4.01 · 16.0%
How it works
Every cost, tax and fee — in one place.
The calculator deducts platform fees, ad spend, sourcing, fulfillment and tax from your selling price to show the profit you actually keep. Switch regions to apply the right currency and tax model automatically.
1 · Pick your country
US, UK or an EU country — currency and tax handling update automatically.
2 · Enter your numbers
Product cost, freight from China, fulfillment method, TikTok fees and GMV Max ad spend.
3 · See real margin
Net profit per unit, total profit, break-even price, ROI and a full cost breakdown.
Understanding the fees
Real TikTok Shop fee scenarios.
TikTok Shop fees aren't one flat number — they shift with your category, seller status and how the sale was driven. Here's what to plug in.
Standard categories
Most categories sit around an 8% (US) to 9% (UK/EU) referral commission. This is the platform's cut of each sale and is charged on the full order value.
New-seller promo rates
New shops often get a reduced commission (sometimes ~1–2%) for an introductory window, then step up to the standard rate. Model both to see the cliff.
Transaction / payment fee
Payment processing is sometimes bundled into the referral fee and sometimes charged separately (~2%). If your statement shows one blended fee, put it all in 'Referral' and set transaction to 0.
Affiliate & creator commission
If a creator drives the sale through the affiliate program, their commission (you set the rate, often 10–20%) comes off the top too. Set it to 0 for organic or ad-driven sales.
Fee percentages change over time and by region — always confirm your current rates in TikTok Shop Seller Center. Every field in the calculator is editable so you can match your exact numbers.
FAQ
Questions, answered.
Margin looking thin? Let's fix that.
We manage TikTok Shop end-to-end — sourcing, creators, GMV Max and profit-first ads. Book a free audit and we'll find the money you're leaving on the table.